Som PR-konsult är man ständigt på jakt efter bra citat. Antingen i pressmeddelanden, eller allra helst i intervjusituationer, på scen eller i direktsänd TV.
Jag hittade via sajten PR-daily ett antal bra citat (engelska):
Media-intervjuer:
[blockquote source=”Henry Kissinger”]Does anyone have any questions for my answers?[/blockquote]
[blockquote source=”Sam Donaldson”]The questions don’t do the damage. Only the answers do.[/blockquote]
[blockquote source=”Hubert Humphrey”]It is always a risk to speak to the press: They are likely to report what you say.[/blockquote]
Kriskommunikation:
[blockquote source=”Unknown”]It takes a lifetime to build a reputation and only a few seconds to destroy one.[/blockquote]
[blockquote source=”Henry Kissinger”]If it’s going to come out eventually, better have it come out immediately.[/blockquote]
[blockquote source=”Theodore Roosevelt”]Nobody cares how much you know, until they know how much you care.[/blockquote]